The weekly story

What you get

A headline about the one thing that mattered, two to four findings with the number behind each (visitors against the week before, where they came from, the page people left from, the form that was started and not sent, what the concierge answered and handed over), and up to three things to do next. It reads the same record as On the site and Analytics, so nothing in it is an estimate.

The first story arrives after the script has been on your site for a week. Look at this week now on Home writes one straight away for the last seven days, twice an hour at most. It goes to the address that receives your new-contact emails.

Suggested next

Under the story, and under Campaigns as Suggested from last week, the week's numbers turn into cards: an offer on the way out of a page many people leave from, help on a form that's started and not sent, a bar for returning visitors who never leave their details, something to do on your busiest page, the concierge when chats wait more than a day, one clear step on phones that bounce. Each card says why, with the numbers.

Each card for a new campaign comes with its words already written from your pages, in your language. Approve, put it live creates it and switches it on; Revise takes a remark ("mention the free quote", "in Dutch") and writes the words again; Create it without putting it liveopens it for a look first. The cross is "not now": a suggestion you wave away doesn't come back; one that's no longer true disappears by itself.

Changes to what runs

The same numbers watch your running campaigns. One that's shown a lot and gets no click or sign-up is proposed for a pause. One that's closed more than it's read is proposed once per visitor instead of on every page. One that shows everywhere and converts nowhere is proposed for your pricing or contact page only. One that works on a page is proposed for your busiest page too. Each card says the change in one line; Do it makes it, Open it shows the campaign first.

What a campaign brings

Views and clicks don't say whether a popup earned anything: some of those people would have left their details anyway. So every popup, bar and social proof is kept from 1 in 10 visitors, always the same ones. When it would have shown to one of them, MyVisitors notes it instead. After enough visits, the campaign's page compares the two: how many of the visits that saw it became contacts (a form, the chat, the concierge, a sale you track), and how many of the visits held back did.

When the difference is clearly the campaign's doing, it says so in contacts: about 22 extra contacts in 30 days. When there's no difference after a fair number of visits, the week's cards propose pausing it. Until then it says it's too early. Switch it off per campaign under What it brings if you want everyone to see it. If you don't see a campaign on your own site, you may be one of the 1 in 10: add ?utd_show=1 to the address to see everything.

The first campaigns

A site with nothing running yet doesn't wait for a week of numbers. When the concierge's card is written from your pages, or with Propose them on Home or Campaigns, it reads your pages and proposes two or three first campaigns that fit the business: a free quote asked for as people leave the services page, an offer on the way out of the shop, a waitlist before a launch, a demo for a company. Each comes with the page, the moment and the words, and a reason from your pages. They stay until something runs.